Saturday, May 23, 2009

Spatial Intelligence


Calling all television commercial fans! Recently, a poll was released about the most popular commercials on TV right now. Guess who claimed the #8 spot? DYSON! That’s right—the guy with the magical accent who engineered a vacuum that moves on a ball! Apparently, Americans are voting based on individuals’ ingenuity rather than entertainment value! The Dyson commercials are catching people’s attention with this line:

You know the feeling when some everyday product lets you down. 'I could have designed this better myself', you think. But how many of us turn our thoughts into actions?
James Dyson does.

So the Dyson story goes, this entrepreneur had used common household items like vacuums but they continued to let him down. He would constantly think in the big picture and envision items that would more highly function. Dyson’s ability to see this mechanism in his head, get a plan, and execute the creation of this product landed him #8 spot on top commercials as well as a company that has sold over $6 billion worth of products worldwide. Too bad the vacuum costs 10x the cable bill I need to pay to just watch the commercial. Oh well, way to be intelligent!

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